Jason Simms, Principal 

Jason believes in media as a force for good in the world.  He is the primary point of contact for all clients and all members of the media. His job is to bridge the two through creative thinking, laser-focused writing, off-the-cuff problem solving, and dogged persistence. With a background in writing and editing for major magazines and newspapers, Jason will not only be your public relations strategist, but also your ghostwriter, your interviewer, your brand journalist, whatever the situation calls for.


Jewel Lin - design, data & Chinese media specialist

With background in design and a MBA degree, Jewel has more than 10-years of hands-on experience in the creative field and digital marketing. She creates effective print and web marketing materials while analyzing website data and optimizing online campaigns. Suffice it to say, she wears a lot of hats, and there's little she can't do. Jewel is also our connection to the vast Chinese media market. She coordinates with Chinese publications on behalf of our clients and develops and implements Chinese social media strategies.

Dr. Ian C Evans, media Strategist

Ian has turned his powerful academic mind (he has a PhD in philosophy) to the PR world, developing a profound knack for discovering what journalists want and how our clients can support their coverage and fill their needs. He’s an extremely clear and efficient writer. When he’s not solving strategy puzzles for our clients and media contacts, he fixates on “boulder problems” as an avid rock climber.

Kayla Johnson, 
Social Media Specialist

Kayla is a social media hot shot who has developed strategies and managed accounts for national and boutique brands for a variety of purposes. She helps ensure that our clients connect with the people they need to reach online, so their press coverage can have the biggest impact possible. By using social tools to help clients achieve recruiting and sales goals, successful events, brand awareness, and more, Kayla continues to amaze us with her ingenuity.